California Resident Privacy Notice

For the purposes of this notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”).

Personal Information does not include information that is:

• Lawfully made available from government records.
• Deidentified or aggregated.
• Otherwise excluded from the scope of the CCPA.

The chart below provides the categories of Personal Information and Sensitive Personal Information (as defined by the CCPA) we have collected, disclosed, or sold or “shared” (for cross-context behavioral purposes) in the preceding twelve months since this notice was last updated. The examples of Personal Information and Sensitive Personal Information provided for each category reflect each category’s statutory definition and may not reflect all of the specific types of Personal Information and Sensitive Personal Information associated with each category.

We collect your Personal Information for the following specific business and commercial purposes:

• 1. Providing Services: We use your Personal Information to operate, maintain, enhance, and provide features of our Services, for instance to control the UAV during a traverse or flight or to provide you with analyses of the images you have captured using the UAV.
• 2. Support: We may use Personal Information to provide technical support, including diagnosing and resolving any issues you report.
• 3. Communicating with You: We may use your Personal Information to contact you, including by email, phone and text message, for administrative purposes such as to provide information that you request, to respond to comments and questions, or to ask you to provide feedback and complete surveys.
• 4. Fraud and Incident Prevention: We may use your Personal Information to detect security incidents and respond to trust and safety issues, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity. .
• 5. Marketing: We may use your Person Information for marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest to you.
• 6. Understanding Usage and Improving the Services: We may use your Personal Information that we collect through the Services to understand and analyze the usage trends and preferences of our users, to improve and repair errors in the Services, and to develop new products, services, features, and functionalities.
• 7. Auditing Interactions: We may use your Personal Information for auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
• 8. Administrative and Legal Purposes: We may use your Personal Information to address any administrative or legal issues pertaining to DroneDeploy, including but not limited to intellectual property infringement, defamation, rights of privacy issues, to enforce our Terms of Service or other legal rights, facilitating transactions and payments, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
• 9. De-identification and Aggregation: We may aggregate or otherwise de-identify Personal Information and use the resulting information for other business purposes, as permitted by applicable law.
• 10. Job Applications: We may use your Personal Information to process your job application.
• 11. Other Notified Purposes: For other purposes for which we provide specific notice at the time the information is collected.

We have collected Personal Information from the following categories of sources:

• A. You/Your Devices: You or your devices directly.
• B. Users: Other users of our services.
• C. Resellers: Consumer data resellers.
• D. Partners: Business partners.
• E. Publis: Publicly accessible sources.

In the preceding twelve months since this notice was last updated, we disclosed Personal Information to the following categories of third parties for the purposes of marketing, auditing interactions, contracting vendors, improving our services, and providing services:

• I. Advertiser Providers: Advertising technology companies, such as advertising networks.
• Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, Inferences Drawn for Personal Information
• II. Analytics Providers.
• Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, Inferences Drawn for Personal Information
• III. OS/Platform Provider: Operating systems and platforms.
• Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, Inferences Drawn for Personal Information
• IV. Vendors: Vendors and service providers.
• Personal Information we disclosed: Identifiers, Categories of Personal Information in Cal. Civ. Code Section 1798.80(e), Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, Inferences Drawn for Personal Information
• V. Integrated Third Parties: Third parties integrated into our services.
• Personal Information we disclosed: Identifiers and Geolocation Data
• VI. Other Users: Other users of our services who can view content you make public.
• Personal Information we disclosed: Identifiers
• VII. Third Parties with Consent: Other third parties for whom we have obtained your permission to disclose your Personal Information.
• Personal Information we disclosed: Identifiers

In the preceding twelve months since this notice was last updated, we sold or shared Personal Information to the following categories of third parties for the purpose of marketing:

• I. Advertiser Providers: Advertising technology companies, such as advertising networks.
• Personal Information we have sold or shared: Identifiers, Commercial Information, Internet or Other Electronic Network Activity Information, Inferences Drawn for Personal Information
• II. Analytics Providers.
• Personal Information we have sold or shared: Identifiers, Commercial Information, Internet or Other Electronic Network Activity Information, Inferences Drawn for Personal Information

If you are a California resident, you may exercise the following rights.

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected, sold, or disclosed by us; (2) purposes for which categories of Personal Information are collected or sold by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties with whom we disclosed or sold Personal Information; and (5) specific pieces of Personal Information we have collected about you during the past twelve months.

Right to Delete. Subject to certain exceptions, you may submit a verifiable request that we delete Personal Information about you that we have collected from you.

Right to Correct. You may submit a verifiable request that we correct inaccurate Personal Information that we maintain about you.

Verification. Requests for access to, deletion of, or correct of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access, deletion or correction request, please follow the instructions provided in our response to your request.

You will receive an email from support@dronedeploy.com asking to authenticate yourself and confirm your CCPA request. Upon validating the above, the DroneDeploy team will process your request in the timeline recommended in the CCPA.

Right to Opt Out. In some circumstances, you may opt out of the sale or sharing (for cross-context behavioral advertising purposes) of your Personal Information. Click here (and immediately under the “Privacy” heading) to opt out of the sale of your Personal Information.

Right to Limit Use and Disclosure of Sensitive Personal Information. In some circumstances, you may limit our use and disclosure of your Sensitive Personal Information. We do not use or disclose your Sensitive Personal Information for purposes other than the limited purposes permitted by the CCPA.

Right of No Retaliation. You have the right not to receive discriminatory treatment for the exercise of your CCPA privacy rights, subject to certain limitations.

Shine the Light. We do not rent, sell, or share Personal Information (as defined by California Civil Code §1798.83) about you with other people or non affiliated companies for their direct marketing purposes uses as contemplated by California’s “Shine the Light” law (Civil Code § 1798.83), unless we have your permission.

Submit Requests. To exercise your rights under the CCPA, please use the links above, complete this form and email it to support@dronedeploy.com or contact us via the information in the Contact Information section, below.

Authorizing an Agent: If you are acting as an authorized agent to make a request to know, delete, or opt out on behalf of a California resident, please provide us with written authorization signed by the resident, and we will contact you and the resident with further steps required to verify the resident’s identity.

Minors. We do not knowingly sell or share (for cross-context behavioral advertising purposes) Personal Information of consumers under 16 years of age.

Opt-Out Preference Signals. You may also opt out of the sale or sharing (for cross-context behavioral advertising purposes) of your Personal Information by turning on the Global Privacy Control (GPC) in participating browser systems. You will need to turn the GPC on for each browser you use. To learn more about the GPC, visit the Global Privacy Control website.

If you have any questions, comments, or concerns about our processing activities, or you would like to exercise your privacy rights please email us at privacy@dronedeploy.com or write to us at:

DroneDeploy, Inc.
548 Market St. #34583
San Francisco, California 94104